I found this post on the website of Shelton Group. To me it sounds like the equivalent of “green is just a by-product” just from a consumer point of view. If a company is concerned for its cashflow and for the health of their workers and makes changes to accommodate that, they will most likely become greener and create greener products. If consumers are concerned for their and their families health, they choose “green products accidentally”.
Do you buy green products not for the sake of the planet but because you are concerned for your health?