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Tag: dwell magazine

Marketing: my thermostat kicks your thermostats butt

Or does it? If yours is a nest, then not. If it isn’t, then it does both in looks and in functionality.

Interesting marketing observation; I recently found these two ads in Dwell by Nest Thermostat (which I do have and love BTW). What I thought is very interesting from a marketing perspective is that they appraise their thermostat for looks first.

Don’t get me wrong, the device is beautiful and very intuitive to use, but it’s main function is to make the task of programming your home heating/cooling more enjoyable and save on energy. I therefor found it interesting that they first hook you on looks and then on function.

What do you think?

Nest Ad

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