I’ve never really been star struck. As a sound guy I’ve met many stars, I’ve sat next to Shakira, was fortunate enough to work and hang out with Tom Cochrane, and many others. Until the moment when I had to clip a microphone to Seth Godins tie at a marketing conference about a year ago. Here I was, sharing a quiet moment with the man that had written “The Dip”, “Meatball Sunday” and “Tribes”. I wanted to say something smart, but nothing came out. So I just quietly went about my job.
In this book, Seth Godin has great new insights on how you should be completely and utterly outstanding at your job in your own rights.
Watch this quick book recommendation and hopefully you’ll give this book a shot. Let me know what you think about this book. Maybe we can share some thoughts about it. I almost didn’t read it, because I didn’t really agree with Seth in the beginning.