Marketing: my thermostat kicks your thermostats butt

inspires me, marketing No Comments »

Or does it? If yours is a nest, then not. If it isn’t, then it does both in looks and in functionality.

Interesting marketing observation; I recently found these two ads in Dwell by Nest Thermostat (which I do have and love BTW). What I thought is very interesting from a marketing perspective is that they appraise their thermostat for looks first.

Don’t get me wrong, the device is beautiful and very intuitive to use, but it’s main function is to make the task of programming your home heating/cooling more enjoyable and save on energy. I therefor found it interesting that they first hook you on looks and then on function.

What do you think?

Nest Ad

How Google sets Goals: OKRs

inspires me, On business No Comments »

Great insight into how google sets goals. I’ll be implementing this method in how I make my business plans.

Jason Calacanis: “[OWS]…convince us your option is better.”

inspires me 2 Comments »

“You don’t need to convince the world that Wall Street is corrupt — we know that — you need to convince us that your option is better.”

Jason Calacanis delivered a real Zinger today in his email newsletter. If the above quote tickles your fancy, do yourself a favor and subscribe to his newsletter at:

PS: I don’t think you’ll receive the latest newsletter when signing up, I might have to “secretly” post it here if you wish. Let me know: twitter/hanseich

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